Clarity Matrix Video Wall is Key Part of Winery’s Vision for Differentiating Itself and Creating a Reputation for Authenticity
Alma Rosa Winery & Vineyards is an enterprise dedicated to creating high quality wines and setting a benchmark for organic farming, sustainable agriculture methods and environment-friendly commerce. The original vineyard was established in 2005 and a new winery soon will be built there just nine miles away from its tasting room which is in Buellton, in the central coast region of California. The tasting room location and environment define a company that is authentic and that marries old-world wine-making practices with modern-day marketing and brand-building.
As a result, visitors to the tasting room enter a space whose industrial feel is softened by the use of sustainable materials – including re-claimed old-growth wood – as well as a Clarity Matrix Video Wall that plays an unexpected role and adds a unique aspect to the visitor’s experience. The video appears as a piece of artwork – creating a dramatic focal point – that sets a tone for the space and also will make visitors feel they are actually out in the vineyards while they are sampling wines. The video wall’s other role is to create ambiance and tell the Alma Rosa Winery story. For that, it provides a platform for stunning 4K content in the form of still photography, slide shows, pre-produced video and other imagery depicting the history of the winery.