Planar Mosaic Architectural Video Wall Draws Attention to Luxury Rental Apartment Building in Chicago's Iconic Millenium Park Area
In the luxury apartment rental arena in the Chicago area, competition is fierce. One forward-thinking player in the market, M&R Development, is setting itself apart and increasing leasing interest by making pioneering use of video wall technology from Planar in its new 73 East Lake building located in the city's trendy Millennium Park area.
Setting a uniquely vibrant tone and identity for the building is a Chicago first: a lobby installation of a Planar Mosaic Architectural Video Wall. Planar Mosaic is a new and dynamic platform with which a real estate entity such as M&R - or any entity for that matter - can differentiate itself, appeal more effectively to its target market, and portray itself as a technological leader.